BUAD 304 Case Incident 2 - The Business of Blogs

BUAD 304 Case Incident 2 - The Business of Blogs - Case...

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Case Incident 2: The Business of Blogs 1. Blogs are likely to influence marketing aspects of the communication process. For example, companies can release product information through blogs and consumers can comment on these products and offer solutions or suggestions. In addition, blogs can act as a vehicle to further publicity by drawing attention to particular products. Companies can use blogs to get feedback from their consumers, thus improving their services. 2. Blogging can change the way that companies are affected by gossip because blogging allows people to publicly talk about whatever they choose to. Since there are no restrictions when it comes to blogging, people are free to say anything they want. Blogging can generate both positive and negative press. On the one hand, good reviews and comments can boost company sales and image; however, bad ones can reflect poorly on the company. In order to guard against negative press, there really is no solution since there are no restrictions and so
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This note was uploaded on 03/02/2008 for the course BUAD 304 taught by Professor Cummings during the Spring '07 term at USC.

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BUAD 304 Case Incident 2 - The Business of Blogs - Case...

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