chap16_1 - Chapter 16: Understanding Communication Research...

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Unformatted text preview: Chapter 16: Understanding Communication Research Fundamentals of Human Communication Chapter 16 1. The postulates of the scientific research perspective 2. General steps in a research project 3. Formal research designs 4. Measuring variables 5. Ethical issues in communication research Basic Postulates The assumption of an orderly universe The assumption of cause-effect relationships The assumption of scientific integrity Orderly Universe Researchers assume there is order in human communication behavior Without order, no patterns could be discovered Research aimed at defining stages, tendencies, configurations, or processes of human communication is called descriptive research Cause-Effect Relationships Researchers assume it is possible to discover why events occur Theories are the form in which cause-effect relationships are stated A major goal of research is to formulate theories that explain the consequences and influences of communication Assumption of Scientific Integrity The requirement that science is public The requirement that research reports be screened The requirement that secrecy is unacceptable General Steps in a Research Project...
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chap16_1 - Chapter 16: Understanding Communication Research...

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