Chapter 11 - Part 1 - Chapter 11 Part 1 Influencing Others...

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 11: Part 1 Influencing Others Fundamentals of Human Communication
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Chapter 11: Overview 1. The importance of persuasion in everyday life 2. Formulating a definition 3. The dynamics of influence 4. Understanding resistance and yielding 5. Communication strategies for influencing people
Background image of page 2
Concept of Persuasion Persuasion: effort to change us in some way by using strategies of communication.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Persuasion is Pervasive Marketing Government Politicians Religion Education Public Health
Background image of page 4
Persuasion and Communication Mass communication Face-to-face communication This type of persuasion is the focus of this chapter
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Formulating a Definition Linear view One-way process Transactional view Interactive exchange between parties
Background image of page 6
Magic Bullet Message is aimed at a target Clever words Good arguments Effective appeals
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Communication Transaction Receiver plays an active role Most scholars think it works this way
Background image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 05/01/2008 for the course COMM 201 taught by Professor Ashlock during the Spring '08 term at University of Louisville.

Page1 / 18

Chapter 11 - Part 1 - Chapter 11 Part 1 Influencing Others...

This preview shows document pages 1 - 9. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online