Introduction of Unilever - 1a Introduction of Unilever The Unilever brand found in consumer products in millions of homes across 150 countries is a

Introduction of Unilever - 1a Introduction of Unilever The...

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1a) Introduction of Unilever The Unilever brand, found in consumer products in millions of homes across 150 countries, is a trusted name in nutrition, hygiene and personal care. Throughout its history, Unilever has been adding vitality to the lives of consumers. From comforting soups to warm a winter's day, to sensuous soaps that make you feel fabulous, our products help people get more out of life. We're constantly enhancing our brands to deliver more intense, rewarding product experiences. We invest nearly €1 billion every year in cutting-edge research and development, and have five laboratories around the world that explore new thinking and techniques to help develop our products. Today, many Unilever products have household awareness status, with the brands becoming part of daily life in Singapore homes. The challenge of developing brand awareness has been met eagerly by the company, with the evolution of marketing and promotional techniques, responding sensitively to the complex
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