Kelsey ClarkStory: “CEO Marc Rosen on the Playbook for Transforming JCPenney “Links to press and related articles•CEO Marc Rosen on the Playbook for Transforming JCPenney•Can Penney’s New Leadership (finally) Transform the Business?Summary“If there’s one thing that’s become predictable at J.C. Penney in the last decade or so, it’sconstant change.”– Daphne Howland, Senior Report at Retail DiveIn the past ten years, JCPenney has had five different CEO, operated through a global pandemic,and faced bankruptcy – a lot of change for one organization.In 2020, JCPenney filed for Chapter 11 bankruptcy, and was one of the largest retailers to do soduring the pandemic. As many retailers, JCPenney faced a big downturn in 2020 and hired a newCEO, Marc Rosen, to help turn the company around at the end of 2021.When Marc Rosen took,he announced large ambitions to radically transform the organization.Although JCPenney once led the ecommerce business in the early 2010s, they have fallen behindand are laggard in pretty much ever digital advancement – AI, omnichannel, digital marketing,etc. – and this was an area Marc Rosen set out to fix. With any transformation, there is a ton of
