Town Hall Speech

Town Hall Speech - Green is the Future While the numbers of...

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Green is the Future While the numbers of people getting aware about the climate crisis are increasing, only few are motivated to do something about it. There are accurate records of our planet’s surface temperature for the past 150 years, and there is no doubt that the Earth is getting too hot! Approximately 80% of the world’s energy consumption is based on non-renewable fuels, and eventually it will exceed the ability of ecosystems to bind the rising levels of carbon dioxide emissions (Korhonen). Basically, we are using too much energy from non- renewable resources, and it’s costing the crisis of global warming with catastrophic consequences. This paper attempts to bridge the climate crisis to individual and corporate responsibility including the ethic and economic dimensions. The objective of the paper is to discuss the importance and urgency to get involved in the Green Evolution and the available solutions and strategies for individuals and corporations. Business solution Corporations need to create new business strategy that focused on sustainable development and environmental management, such as pollution prevention, cleaner production, best available technology, recycling and waste management. In 1987, the World Commission on Environment and Development defined the concept of sustainable development as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs (Korhonen)”. This is the basic concept of business sustainability on environmental management. Other than making profits, businesses in our society today have the responsibility to develop sustainable businesses. Their corporate image and values directly shape our society. Policy makers and corporation managers have the responsibility to make environmental policy and environmental management based on the notion of sustainability. Currently three tools can be used to analyze the data and provide solutions. Ecological footprints The Ecological Footprint can be defined as “ the area of ecologically productive land (and water) in various classes- cropland, pasture, forests, etc.- that would be required on a continuous basis to (a) provide all the energy/material resources consumed, and (b) absorb all the wastes discharged by that population with prevailing technology (Korhonen)”. This information provides a physical data of the natural capital that is available in the region, and it helps to determine the ability of a business/individual to adapt to the regional limited resources. Environmental life cycle assessment Environmental life cycle assessment has become perhaps the most widely used tool of practical environmental policy and industrial or corporate environmental management (Korhonen). Public policy planners and corporate managers found it very useful to help build a sustainable business or environment. The entire life of a certain product and all of the processes along the life cycle are studied, such as raw material extraction processes, distribution and transportation processes, consumption, end-disposal as well as possible
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recovery, re-use of recycling processes will be all taken into account (Korhonen). Before
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This note was uploaded on 03/02/2008 for the course COMM 322 taught by Professor Majdik during the Fall '07 term at USC.

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Town Hall Speech - Green is the Future While the numbers of...

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