Adidas fact sheet - By Nnagozie Odeluga Company History The...

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By Nnagozie OdelugaCompany HistoryThe company of Adidas was established in Bavaria, a small town in Germany, by Adi Dassler. Adi began creating his company, which was later named Adidas, in his mother’s washroom. In 1924, he registered the “Gebrüder Dassler Schuhfabrik” and from there he set out to supply athletes withthe finest sports equipment he could possibly create after seeing a need for performance athletic shoes. Adi started small, just producing soccer and running shoes, products that are still some of Adidas’ most known merchandise. As somewhat of prize for his hard work as well as a revolutionary accomplishment for his company, in the 1928 Olympics, Lina Radke won a gold medal and in 1936 Olympics Jesse Owens won gold medal. Both were wearing Adi Dassler’s shoes during their victories. In 1949, Adi started over again and officially registered the “Adi Dassler Adidas Sports chuhfabrik” and began working with 47 employees.1Adidas in the 21st Century020040060080010001200140012426426481764601686904101Adidas Revenue 1st Quarter 2015Western Europe North AmericaGreater ChinaRussiaLatin AmericaJapanMEAAOther businessrevenue in millions of dollorsThe company has over 46,000 employees worldwide and owns around 170 subsidiaries counting their top few, Reebook, TaylorMade-Adidas Golf, Rockport, and CCM-Hockey. They sell product in over 200 countries and produce a vast array of items, extending from top-of-line sports clothing and footwear to accessories such as watches, bags, eyewear, and other sports-affiliated equipment.1Future Plans and ProspectsIn an effort to be the leader of manufacturing and offer customized products that customers can get their hands on faster, last December, Adidas announced that they’re building what they call a “speedfactory” in Ansbach, Germany. “The opportunity with each factory is that we can recreate and redevelop the entire creation process of our footwear,” said Adidas spokeswoman Katja Schreiber.” The speedfactory’s goal

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