Surname 1 Name Professor Course Institution Date
Surname 2 Services Marketing United State Tour Operators Association (USTOA) is a service provider in the tourism sector, with members composed of companies operating worldwide. The organization organizes and plans tours and travels for its clients across the globe. The major goal of the organization is to protect and educate the consumers on matters pertaining to tourism industry. It is worth noting that the organization’s marketing strategy of their service usually differs from the promoting tangible products; This is mainly due to fact that a consumer usually has to be educated about the service. This aspect is observed in USTOA where the service marketing requires more explanation as to why a customer may require the product, how it works and sometimes why one is the best entity that provides the service. In the hotel marketing, as evident in USTOA, the main differences between marketing services and products includes two aspects i.e. the target audience and the main marketing message. In this context, the target audience is the mass audience while the main marketing message is being used to build product recognition and the branding of the products to attract more customers. Service marketing usually tends to reach more customers through focussing on a specific target market as in hotel chains that typically choose one market (Paluch, 2011).
- Spring '10
- Marketing, USTOA, Services Marketing United, USTOA shares similarity