TELUS CorporationIntroductionTELUS Corporation was founded in 1993 and is based in Vancouver, Canada. Telus provides a range oftelecommunication products and services in Canada which include internet access, phone services, andtelevision. As a global leader in social capitalism, TELUS faces many financial impacts due to the COVID-19 pandemic, but are taking various steps to mitigate the negative effects, which includes pursuing cost-saving initiatives. Despite the financial impacts, TELUS has taken many steps to support the communityduring these challenging times. This includes committing $150 million to support Canadians throughoutthe COVID-19 Crisis.AnalysisAs expected, most of TELUS’s profitability ratios have declined from 2019 to 2020. Looking specifically atthe EBITDA Margin % ratio, it went from 33.4% in 2019 to 27.5% in 2020 (5.9% decrease). This declinereflects multiple impacts from the COVID-19 pandemic. Notably, there have been declines in theirwireline legacy and voice data services as well as higher employee benefits and increased costs includingsupport for business acquisitions.Looking at their productivity/liquidity ratios we can see that their cash conversion cycle went down from43.3 to 36.6 days. This was a combined effect of increasing operational efficiency by reducing the time ittakes to sell inventory, receiving cash from customers, and stretching their payables time. A surprising
