Analysis Speech Outline

Analysis Speech Outline - Obernuefemann Sarah Obernuefemann...

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Sarah Obernuefemann Comm. 1200 October 15, 2007 Specific Purpose: To inform my audience about the response to the 2006 Bausch & Lomb Inc.’s ReNu Solution Recall. Thesis Statement: On April 14, 2006, the Bausch & Lomb Inc. the CDC found their product to be capable of causing fungal infections so the company had to take several steps to keep from causing a panic, but there is much the franchise can learn from this event. INTRODUCTION I. Attention Getter: (Image of Fusarium keratitis) Could you image having a film develop on your eyes that could cause you to lose your sight? This image is a picture of Fusarium keratitis. This fungal infect comes from improper cleansing of contacts. Millions of people across the world, were afraid that their contact solution that they know and trust, could cause this to happen to them during the Bausch & Lomb, ReNu Contact Lens Solution – MoistureLoc recall. (Opticianonline) I. Credibility Statement: As the Chief Communications Officer, I am holding this press conference to reassess the recall, our reactions, and to figure out if we took the appropriate actions. II. Relating to the Audience: It is my job to inform our customers of the complications that could arise from defective products. III. Thesis Statement: On April 14, 2006, the CDC found their product to be capable of causing fungal infections so the company had to take several steps to keep from causing a panic, but there is much the franchise can learn from this event. Transition: First we will figure out what happened. . BODY I. Our product was causing Fusarium keratitis, an infection that can lead to blindness. A. Our company had begun experiencing problems with our ReNu MoistureLoc Solution in Hong Kong and Singapore in January and we had already recalled the defective products before the outbreak in the United States. B. It wasn’t until April that CDC had received reports that several cases of the fungal infections were occurring within the United States. 1
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Analysis Speech Outline - Obernuefemann Sarah Obernuefemann...

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