BUAD 307 Final Exam Study Guide

BUAD 307 Final Exam Study Guide - BUAD 307 Final Exam Study...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
BUAD 307 Final Exam Study Guide/Checklist 1. production orientation – a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace 2. sales orientation – the idea that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits 3. marketing orientation – a philosophy that assumes that a sale does not depend on an aggressive sales force but rather on a customer’s decision to purchase product 4. customer value – the relationship between benefits and the sacrifice necessary to obtain those benefits 5. relationship marketing – a strategy that focuses on keeping and improving relationships with current customers 6. marketing plan – designing activities relating to marketing objectives and the changing marketing environment, a written document that acts as a guidebook of marketing activities for the marketing manager 7. mission statement – a statement of the firm’s business based on careful analysis of
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 2

BUAD 307 Final Exam Study Guide - BUAD 307 Final Exam Study...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online