Chapter 8 Homework - Bradley Dougherty MKT 3253 Dr Petty October 7th 2016 Chapter 8 Homework 1 IP integrated a few different forms of advertising

Chapter 8 Homework - Bradley Dougherty MKT 3253 Dr Petty...

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Bradley DoughertyMKT 3253Dr. PettyOctober 7th, 2016Chapter 8 Homework1. IP integrated a few different forms of advertising designed to garner a customer’s interest. They used the methods of product positioning, brand building, and the use of social and interactive media.2. Yes, because this method of advertising puts a brand in a consumer’s head when buying those types of products. 3. Innovation is important even with advertising. If AB decided to use the same agency, they would risk their ads becoming stale and redundant. They had also seen a major drop in sales between bud light and Budweiser beers. 6. Ethnographic research is qualitative research in the social sciences field. Researchers observe consumers at home and at work. It can be used in the preparation, incubation, and illumination stages of the creative process. Intel Classmate is an example of a product that ethnographic

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