COMM 2 - 3/3/2008 1:03:00 AM Conceptually Complicated...

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03/03/2008 04:03:00 Conceptually Complicated Deterministic perspective – one where basically it says that technology impacts  and change our lives and human society Perspective: Technological determinism     Technologies are powerful.   They shape human experience, activities, and societies.  Changes in the dominant communication technology     o When technology changes in a society, we can expect there will be  changes in policies, society, culture and individuals.   Move away from content, focus on the technology     First on politics: Communication-media technology and how it shapes empires  Harold Innis   Empires and communication technology     : Empires tend to have 2 separate problems o 1. Problem of SPACE:  CONTROLLING TERRITORIES o 2. Problem of TIME: Enduring through generations Space and time problems may be resolved by media technology, but THE  TECHNOLOGY HAS BIASES:
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o A given media tens to solve the problem of space or the problem of  time very well, but not both.   So media has major, if subtle implications for an empire. Time-biased media technology:     ex:  STONE (Hieroglyphics in Egypt) Characteristics     : o Durable  – messages carved in stone survives through time to transmit  information o Heavy  – stone tablets are not easily transportable Examples of a stone-using, time-biased empire: o Ancient Egypt (early dynasties)
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COMM 2 - 3/3/2008 1:03:00 AM Conceptually Complicated...

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