comm1 - purposes for persuasive speaking: -to convince -to...

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purposes for persuasive speaking: -to convince -to actuate -to inspire definition: -persuasion is the process of influencing attitudes, beliefs, values, and behavior -persuasive speeches go beyond the purpose of informative speeches to influence audience choices audience analysis: -review chapter 6 -think about your audience's viewpoint on your issue -adapt your appeals to best reach them -don't be afraid to speak against what you think they believe -be respectful of other viewpoints expectancy-putcome values theory (ajzen and fishbein) -your audience will evaluate the potential costs and benefits associated with taking the action you request -idenify the expected outcomes and use them to appeal to your audience the persuasive argument -stated position for or against an idea or issue -main ideas in a persuasive speech become claims -claims are strong, declarative sentences that fully express your point of view thinking about your topic -begin by thinking about a variety of issues -controversial issues will work better for the assignment
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comm1 - purposes for persuasive speaking: -to convince -to...

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