BasicOrganizationalStrategy

BasicOrganizationalStrategy - 1 Basic Organizational...

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Unformatted text preview: 1 Basic Organizational Strategy and Corporate, Industry, and Firm-Level Strategies Team 17 February 19, 2008 Todd Gearhart Shawn Johansen Management 3303.254 Tuesday 6:30 pm Mr. Bradley Fregger Mario Navas Clay Smith Overview 1. Sustainable Competitive Advantage Strategy Making Process 2. Strategy-Making Process 3. Corporate-Level Strategy 4. Industry-Level Strategy 5. Firm-Level Strategy Section 1: Sustainable Competitive Advantage Mario Navas 2 Sustainable Competitive Advantage Advantage: Create an advantage that can prevail over any type of competition. Sustainability: Maintain a resource that Sustainability: Maintain a resource that sustain a competitive advantage. Reproduction: Reproduce the process of that competitive advantage in a different branch Resources Resources are critical to organizational strategy because they can help companies create and sustain an advantage over competitors. Resources Assets Capabilities Processes Information Knowledge 3 Sustainable Competitive Advantage The goal of every organization is to create and then sustain competitive advantage A competitive advantage that other A competitive advantage that other companies have tried unsuccessfully to duplicate and have, for the moment, stopped trying to duplicate. Resources Themselves do not meet the Competition Valuable resources: Resources that allow companies to improve efficiency and effectiveness. Rare resources: Resources that are not Rare resources: Resources that are not controlled or possessed by many competing firms. Imperfectly imitable resources: Resources that are impossible or extremely costly or difficult for other firms to duplicate. Nonsubstitutable Resources A resource that produces value or competitive advantage and has no equivalent substitutes or replacements. 4 Valuable Resources Rare Resources Requirements for Sustainable Competitive Advantage Sustainable Competitive Advantage Imperfectly Imitable Resources Non-Substitutable Resources Requirements for Sustainable Competitive Advantage Have valuable resources for which the organization will be producing its product Maintain a product for which its Maintain a product for which its reproduction has a unique and essential type of resource Identified the resources for which can not be a part of competitive advantage Section 2: Strategy-Making Process Clay Smith 5 Strategy Making Process Used by companies to create strategies that produce sustainable competitive that produce sustainable competitive advantage The 3 Steps: Assessing the need for change Conducting a situational analysis Conducting a situational analysis Choosing strategic alternatives Assessing the need for change Current business markets are constantly changing does the company need a changing, does the company need a change of strategy or will it be counter- productive? 6 Competitive inertia a reluctance to change strategies or competitive practices that have been successful in the past.that have been successful in the past....
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BasicOrganizationalStrategy - 1 Basic Organizational...

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