MVP - Prepared for: Texas State University McCoy College of...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Groundbreaking Press, Austin, TX—www.groundbreaking.com—Copyright 2007, Brad Fregger Prepared for: Texas State University McCoy College of Business Administration Management 3303.254 – Spring 2008 Case Study – MVP.com by Brad Fregger The Beginning Benchmark Capital, a venture capital firm, is investing $150 million to create the largest eCommerce sporting goods business in the world—the Amazon.com of sporting goods. Sportsline, the largest retail sporting goods venue on the Internet is willing to sell them their domestic eCommerce operation for $100 million; $25 million in cash and the rest in stock. In addition, the spokesmen for the company will be three of the most famous athletes in North America: John Elway (football), Wayne Gretzy (hockey), and Michael Jordan (basketball). The company will be called MVP.com. H a v i n g y e a r s o f r e t a i l e x p e r i e n c e , y o u h a v e b e e n r e c r u i t e d a s t h e P r e s i d e n t / C E O o f t h e c o m p a n y . T h e r e s t o f t h e m a n a g e m e n t t e a m i s c o m i n g f r o m a c o m p a n y c a l l e d B i g E d g e , w h i c h w a s m a d e u p o f e x e c u t i v e s f r o m A n d e r s o n C o n s u l t i n g . B i g E d g e w a s a l s o p r o v i d i n g s o m e e x- I T g u y s f r o m A n d e r s o n
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 05/01/2008 for the course MGT 3303 taught by Professor Bell during the Spring '08 term at Texas State.

Page1 / 2

MVP - Prepared for: Texas State University McCoy College of...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online