MVP_What Happened

MVP_What Happened - Prepared for Texas State University McCoy College of Business Administration Management 3303.254 Spring 2008 MVP.com What

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Groundbreaking Press, Austin, TX—www.groundbreaking.com—Copyright 2007, Brad Fregger Prepared for: Texas State University McCoy College of Business Administration Management 3303.254 – Spring 2008 MVP.com – What Actually Happened by Brad Fregger The Beginning In 1995, David Schofman, started an Internet eCommerce company, IGoGolf, out of his living room. He was in the business of selling golf equipment. Within three years, David, and the team he assembled, took this business from a few thousand dollars per year to millions. He did this by adhering to a few basic principles: 1) Hire the best people and pay them fairly, including giving them a share of the business. 2) Put experts on the sales/service lines so that customers will have confidence in the company, and also in their purchases. 3) Form alliances with other eCommerce companies and information providers to increase visibility, sales, and profitability. 4 ) A l w a y s k e e p p r o m i s e s , t h i s m e a n s p r o m i s e s t o c u s t o m e r s , p a r t n e r s , v e n d o r s , a n d em p l o y e e s . I n 1 9 9 8 , D a v i d s o l d t h e c o m p a n y t o C B S S p o r t s L i n e b u t , a s g e n e r a l m a n a g e r , h e c o n t in u e d t o h a v e f u l l o p e r a t i o n a l r e s p o n s i b i l i t y . U n d e r D a v i d ’ s l e a d e r s h i p, S p o r t s l i n e ’ s g o l f b u s i n e s s b e c a m e t h e i r m o s t s uc c e ss f u l a n d t h e m o s t p r o f i t a b l e d i v i s i o n . I n a d d i t i o n , i t w a s t h e l a r g e s t o f g o l f e q u i p m e n t r e t a i l e r o n t h e W o r l d W i d e W e b , a n d o n e o f t h e m o s t s u c c e s s f u l e C o m m e r c e s p o r t i n g g o o d s
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This note was uploaded on 05/01/2008 for the course MGT 3303 taught by Professor Bell during the Spring '08 term at Texas State.

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MVP_What Happened - Prepared for Texas State University McCoy College of Business Administration Management 3303.254 Spring 2008 MVP.com What

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