Unformatted text preview: 1a. unequal comparison III. Reason for buying Car A. Showing superiority 1. Father’s friend buys new car B. Need of a new car IV. After effects A. Watching the commercials after having bought the car 1. Noticing new details 2. Price difference with options V. Learning from the Experience A. Buying another car in the future 1. Researching other companies B. Amount of satisfaction 1. Reviewing the reasons for buying the car 1a. a show car 1b. a performance car...
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- Spring '04
- Marketing, Television advertisement, Adrenergic receptor, G protein coupled receptors, car companies, Prof. Shaffer Hyped