Advertising Part 3

Advertising Part 3 - Product Evaluation: Placing a name on...

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Product Evaluation: Placing a name on a brand of men’s luxury wristwatches is no simple task. It is important to consider customers’ mindset, product placement goals, company heritage, and recognition factors. Taking all of this into account, we have decided to name our exclusive wristwatch the St. Gallen Limited Edition Geneva Design . The name St. Gallen was chosen because it is a town in Switzerland where our watches originated in the small cottage of our founder. The watch will be sold as a limited edition to uphold the high-class stance we are trying to portray to our target market. Also, this name was chosen to represent the very origins of our very first watches and watchmakers. With this name, we hope to portray a sense of nostalgia, class, and elegance in the minds of our target customers. Switzerland is known for their excellent timekeeping creations. What better than to name our product after the site of our founders? Adoption Facilitators Several characteristics of our watch brand will help us to attract customers and bring in sales. Since most high-class watch consumers are looking for high-quality products that stand out as unique, not just your every-day watch, we would have our manufacturers create only a certain
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Advertising Part 3 - Product Evaluation: Placing a name on...

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