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Unformatted text preview: Some of the younger males in this target market like to try out the night-life in big cities such as New York and Los Angeles. They are more likely to be seen at clubs and on the boardwalk and tend to do more of their shopping in specialty stores located in these areas. The males in this target market have an interest in the stock market and read newspapers and informational magazines daily like the Wall Street Journal and Time . Along with keeping up on the stock market, they also are more attune to world events and watch daily news broadcasts more often. High-income males are also likely to read for leisure. They tend to have an interest in classic novels and also self-improvement books. Books on how to make money or be more efficient are popular topics among this category. Opinions on Relevant Issues??...
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This note was uploaded on 05/02/2008 for the course MKTG 3504 taught by Professor Yhu during the Spring '08 term at Virginia Tech.
- Spring '08