EC4428-Starbucks Vs. Dunkin' Donuts

EC4428-Starbucks Vs. Dunkin' Donuts - Username 1 Name...

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Username 1 Name: Professor’s name: Course: Date: Starbucks vs. Dunkin’ Donuts Starbucks along with Dunkin' Donuts are two largest eatery chains specialized in coffee and baked goods in the U.S. The operation of these two companies maintains almost similar menus along with overall strategies in their operations. There exist fundamental differences in their model of conducting business that relates to scale, branding, and ownership of the store. Starbuck stores target consumers in cities along with those in upscale suburban regions. The primary targets among the consumers of Starbucks’ products are men and women who are between the age of 25 and 40. In contrast, Dunkin’ Donuts have a platform for consumers mainly appealing to people at the middle-class level (Arie 21). These coffee stores deal with international coffee along with retailing of donuts. The division of segmentation of coffee stores bases on variables within the demography. These variables include gender, income, religion, nationality, race, and age life cycle. Starbucks divided its market into segments based on variables. The typical Starbucks’ customer, when compared to the average citizen of America, was wealthier, more professional, and well educated. In Dunkin’ Donuts, the management focused on customer wants and needs as the usage rates varied closely with demographic variables. All the methods used by Starbucks and Dunkin’ Donuts assist in segmenting the
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Username 2 market based on the preference after thorough market research. Therefore, the targeted segments by these food chains include geographical, psychographic, demographic, or behavioral chains.
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