Script - Script In this segment we will introduce the SWOT...

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Script: In this segment, we will introduce the SWOT analysis for both Sams and Marys. For Sams, These are the strengths that we have identified, 1. Less time and resources required to acquire the client, and this allows SparkPlace to spend more time and effort in acquiring other clients 2. Easier to satisfy Sams’ needs as they require less sophisticated functions 3. Larger market to tap into as there are more Sams in the market than Marys, with a ratio of 3:1 4. Sams generate an overall higher marketing ROI, hence showing that it is much more efficient to invest in Sams than in Marys. Moving on to the weaknesses, 1. We noted that SparkPlace is still a young company that is just 2 years old and they may not be established enough in the software development industry 2. We also understand that the development of software requires high fixed costs, and this may be an issue for SparkPlace since they have limited resources 3. Also, SparkPlace has to constantly evaluate the software and make sure that the software helps the Sams to yield results. This is the opportunity that we have identified, 1. Sams may evolve into Marys in the future as these Sams may expand their businesses and they will eventually require more features than what they currently have. Hence, this allow
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