This preview shows pages 1–8. Sign up to view the full content.
What did we talk last week?How to get more in-depth information about your competitors?ProfessionalismOrganizational adaptation perspective: The external perspective of strategic analysis--Industry/Organization Economics (I/O Economics), and internal perspective---Resource-based View (RBV)Framework for external environment analysisPESTINPolitics, Economics, Socio-cultural, Technology, International, and Natural Environment分析一般(或總體)環境(general/macro environment)Porter’s Five Forces AnalysisSuppliers, buyers, competitive rivalry, product substitutes and potential entrants決定產業競爭強度/產業吸引力(Determine an industry’s Competitive Intensity or Attractiveness)OSCAR analysisCompetitors’ Objectives, Strategy, Capabilities, Assumptions, and Response現有個別競爭者的分析The case: Is a start-up’s strength becoming its weakness? (當強項變成弱點)1
has intentionally blurred sections.
Sign up to view the full version.