Hospitality Development Prelim 1 Study Guide

Hospitality Development Prelim 1 Study Guide - Hospitality...

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Hospitality Development Prelim 1 Study Guide Lecture 1: History and Hotel Brands 1. The roles of hotels in society Hotels as icons: - Through design (pictures birth of branding) - Iconic in historic design - Sign of affluence for escape (resorts for affluent people) Hotel themes: 1) to bring people together 2) to let people rejuvenate (rest) - Built near railroads and in cities (heightened travel and dense population) 2. Major factors in the various eras of hotel development Birth of hotels: - Grand Hotel: big lobbies for “lobbyists”; mostly near government and cities - Atrium Hotels - Skyscrapers: can build up because of skyscraper technology - steel skeleton, elevators, and modern plumbing/electricity - Motels: built near highways for transient travelers - Chained and branded hotels: ex. Holiday Inn; cookie-cut hotels; - “the best surprise is no surprise” - Rebirth of Atrium: because of the rapid development of motels; needed a different atmosphere for consumers reverse trend back to “classic” themes - Modern “themed” hotel: ex. Mirage in Vegas; idea of entertainment- based hotel - Modern-boutique hotels: smaller and more intimate - 20 th century trends that fit demographic growth (and associated needs) 3. Major hotel brands and their typical concepts Typical quality categories (hotel rating systems-ex. Mobil and Expedia) - Categorized by facilities they offer - “One-star”/Budget: Limited to bare-basics (simple guestrooms, small lobby, minimal support area, no F&B) - Targets budget-conscious leisure and transient travelers - Ex. Econolodge, Motel 6, Super 8, Microtel - “Two-star”/Select-service: Slightly larger lobby, small meeting room, some kind of fitness room and/or pool - Targets budget-conscious business traveler - Ex. Hampton Inn, Hilton Garden Inn, Courtyard by Marriot - “Three-star”/Mid-scale: Quality roomsFull-service restaurant with bar, more meeting space, more recreational facilities - Targets all segments, particularly group travel - Ex. Holiday Inn, Ramada Inn, Marriot (older)
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- “Four star”/Upscale: Higher quality of all facilities and amenities, offer multiple F&B, large ballroom (often divisible), and many smaller meeting spaces - Targets business travelers, often convention groups - Ex. Hyatt and Grand Hyatt, W, Hilton, Sheraton - “Five-star”/Luxury: Offer the best quality in everything, have fewer public amenities than four-star - Targets executive-class business travelers and first-class leausire travelers (minimal group) Ex. Ritz Carlton, St. Regis, Four Seasons, Park Hyatt Why does categorization matter to Hotel Development: - Category of hotel + proposed brand = guide for proposed facilities - Categorization of property= better understanding of project (projects performance in market) Problems with brands: - Developers/hotel owners/operators are usually different - Different properties with the same brand name may not have exactly the same physical attributes. - Ex. Marriot can be 3-star or 4-star (can cause confusion for consumers)
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Hospitality Development Prelim 1 Study Guide - Hospitality...

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