KCU- DHSBusinessPlanTemplate.docx.odt - BUSINESS PLAN KCU...

BUSINESS PLAN
KCU Sweets and Drinks
, LLC
Jaiden Richardson, Darwin Hobbs, Jalen Hutton, Jaden Pasha
Owners
Sept 21, 2022

1. EXECUTIVE SUMMARY
1.1 Mission Statement
1.2 Company & Management Information
1.3 Target Market
1.4 Products & Services
1.5 Financial Information
1.6 Competitive Advantage
1.7 Start- Up Requirement
1.8 Future Plans

2. COMPANY DESCRIPTION
This is where you put your Value Proposition and how your firm will be different from your
competitors.
2.1 Mission/Vision Statement
Mission- at KCU we strive to bring the community together through food, fashion and film
Vision- our vision is to see our communities, or our kingdoms, united together through things
everybody can relate to
Core Values- the main value is togetherness. being able to have fun and share ideas as a unit
2.2 Principal Members
You and any partners you may have and their roles- include your qualifications to run your business.
Be specific not subjective!
must be involved in a extracurricular activity and have limited behavior issues
2.3 Legal Structure
Sole Proprietor or LLC and what city and state will you be established in (home office)
LLC, Georgia

3. MARKET RESEARCH
3.1 Industry
What industry is your business in? Check with the NAICS to determine this. What is the size (total
annual revenue) of the industry? What is the growth rate of the industry (last three years).
3.2 Customers
Using your knowledge of market segmentation (at least 3), what type of customers are you targeting?
(Target Market)
3.3 Competitors
Research three major competitors (WalMart/Target is not your competition!)
3.4 Competitive Advantage
What will your firm do differently from the competition? Be specific! Words like better do not mean
anything- how is it better- (quicker delivery, higher quality ingredients or materials, customized, well
trained sales agents, etc.)
3.5 Regulation
What special regulations will you need to follow? Your business will need at least a Doing Business As
(DBA) license and possibly a Limited Liability Company (LLC)

4. PRODUCT/SERVICE LINE
4.1 Product or Service
Much of this information can come from your Company Description section
4.2 Pricing Structure
Include all pricing by unit and any bundling pricing you offer. For example, do you offer a lower price
for customers who purchase more than one type of item from you (soaps and skin lotion, shorts with
tops etc.) i.e one custom designed hoodie is $39.99 but if you buy three at one time (bundle) they are
just $31.99 each. Which type of pricing strategy will you use, skimming, penetration or competitive?