BCOR 2400 Chapter 13 Student Handouts

BCOR 2400 Chapter 13 Student Handouts - Pricing Price is...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
Pricing Price is the money or other considerations exchanged for the ownership or use of a good or service. Price can take on many names: rent, tuition, interest, fee, dues, premium, etc.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Figure 13-2, p. 337: The Pricing Equation
Background image of page 2
Price, Quality and Value Perceived product or service attributes Perceived substitute product or service attributes Perceived product or service price Perceived substitute product or service price Perceived benefits Perceived price Value = value-pricing
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Figure 13-3, p. 339: Steps in Setting Price
Background image of page 4
Step 1: Common Pricing Objectives Pricing objectives reflect corporate/business goals, but they are often constrained by market conditions. Profit / ROI / ROA: Sales / Market Share / Unit Volume Survival Social Responsibility Long-Run, Current, Target Returns
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Step 1: Pricing Constraints Demand for product class, product, and brand Newness of the product / Stage in Life Cycle Single Product vs. Product Lines Costs of producing and marketing the product
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 12

BCOR 2400 Chapter 13 Student Handouts - Pricing Price is...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online