BCOR 2400 Chapter 3 Part 1 Student Handouts

BCOR 2400 Chapter 3 Part 1 Student Handouts - The Marketing...

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The Marketing Environment (Chapter 3) What is the Marketing Environment?
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Keeping Track of the Environment Environmental Scanning Formal and Informal A Good Example… Boeing
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The Major Environmental Forces Social Forces Economic Forces Technological Forces Competitive Forces Regulatory Forces
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Social Forces Demographics
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World Population Trends
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Figure 3-3, p. 74 World Population Distribution
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Social Forces Demographics in the U.S. U.S. Census 2000: Older More Ethnically Diverse More Non-Traditional Households / Blended Families Regional Shifts Continue Generations: Baby Boom, 1946 – 1964 Generation X, 1965 – 1976 Generation Y, 1977 – 1994 Millennials, 1995 -- 2001?
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The Generations Generation Baby Boomers Gen X Gen Y Stereotype Idealists Reactive Civic Defining Events and Trends Prosperity, children in spotlight, television, suburbia, assassinations, Vietnam, civil rights, the Cold War, women’s liberation, the space race Watergate, stagflation, latchkey kids, single
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BCOR 2400 Chapter 3 Part 1 Student Handouts - The Marketing...

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