Lecture 02 Case Study PracticeJamba Juice: Scanning the Marketing Environment Ruoxin Lyu(Lv) 201401053Xuan Hu 201401060Yu Cai 201401016Haiyu Qi 201401014
•Consumer groupsAge and education level are important selection criteria for opening new juice bar. •Healthful IngredientsDifferent from other general fruit juice shop, we pay more attention to nutrition of fruit juice.•CompetitorsThere are very few juice shop near the campus.
•Competitorsloss customers .•South Korea’s fruit pricesSouth Korea mainly relies on imports.•Fresh fruit of seasonal problemThe fresh fruit in South Korea is more likely to face the problem of insufficient supply
Question 2•Given your environmental analysis, which environmental force do you believe is most critical for Jamba Juice and why? COMPETITOR
Opportunity Less competitor(only one), less kinds of fresh fruit juice.No fast-food around SolBridge
ThreatsWe will lose a part of customer traffic.
- Fall '16
- juice, Jamba Juice, Juice bars