Asian case study - Lecture 02 Case Study Practice Jamba Juice Scanning the Marketing Environment Ruoxin Lyu(Lv 201401053 Xuan Hu 201401060 Yu Cai

Asian case study - Lecture 02 Case Study Practice Jamba...

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Lecture 02 Case Study PracticeJamba Juice: Scanning the Marketing Environment Ruoxin Lyu(Lv) 201401053Xuan Hu 201401060Yu Cai 201401016Haiyu Qi 201401014
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Consumer groupsAge and education level are important selection criteria for opening new juice bar. Healthful IngredientsDifferent from other general fruit juice shop, we pay more attention to nutrition of fruit juice.CompetitorsThere are very few juice shop near the campus.
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Competitorsloss customers .South Korea’s fruit pricesSouth Korea mainly relies on imports.Fresh fruit of seasonal problemThe fresh fruit in South Korea is more likely to face the problem of insufficient supply
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Question 2Given your environmental analysis, which environmental force do you believe is most critical for Jamba Juice and why? COMPETITOR
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Opportunity Less competitor(only one), less kinds of fresh fruit juice.No fast-food around SolBridge
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ThreatsWe will lose a part of customer traffic.
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  • Fall '16
  • juice, Jamba Juice, Juice bars

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