BCOR Marketing Chapter 4 Notes

BCOR Marketing Chapter 4 Notes - Ethics and Social...

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Ethics and Social Responsibility What are ethics? Moral principles and values that govern the actions and decisions of an individual or group. They serve as guidelines on how to act rightly and justly when faced with moral dilemmas.
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Ethics and Social Responsibility Ethics are often a standard of behavior against which conduct is judged. It is important to remember that the ethics of one individual may differ from those of another.
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Figure 4-1, p. 99 Legality vs. Ethics
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Gardner’s Concept of the Ethical Mind Harvard Graduate School Professor of Cognition and Education Howard Gardner argues in his 1983 book Frames of Mind , that people don't have one, but multiple intelligences. Linguistic Logical-mathematical Spatial Bodily-kinesthetic Musical Interpersonal Intrapersonal
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Gardner’s Concept of the Ethical Mind Furthermore, he now (2007) proposes to distinguish between Five Types of Cognitive Minds : 1. The Disciplined Mind - What we gain through applying ourselves in a disciplined way in school. 2. The Synthesizing Mind - Surveys a wide range of sources, decides what
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BCOR Marketing Chapter 4 Notes - Ethics and Social...

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