0324226217_1 - Worldu2019s Most Admired Company Apple Inc...

World’s Most Admired Company: Apple Inc. 1
Introduction to Management (MGT101)
Assignment # 01.
Brief Description of World’s Most Admired
Company
Apple Inc.
1 Infinite Loop, Cupertino
California, USA.
By:
Adeel Ahmed Khan.

World’s Most Admired Company: Apple Inc. 2
ACKNOWLEDGEMENT
A very special thanks to all those who over all these years have admired the work of Apple
Inc. and Steve Jobs and have recorded it in the form of online articles, books, journals and
research papers. Without any of these, this work would have not been possible.
&
A special thanks to Dr. Abdus Sattar Abbasi who with this assignment made me to know more
about the success of Apple Inc. and most importantly about Steve Jobs. Otherwise I might
have never been able to know this much about one of the most inspiring companies and
legendary Steve Jobs.

World’s Most Admired Company: Apple Inc. 3
This Work is dedicated to
Steve Jobs
“Your time is limited, so don't waste it living someone else's life. Don't be trapped by
dogma - which is living with the results of other people's thinking. Don't let the noise of
other's opinions drown out your own inner voice. And most important, have the
courage to follow your heart and intuition. They somehow already know what you truly
want to become. Everything else is secondary.”
“Innovation distinguishes between a leader and a follower”
(STEVE JOBS)

World’s Most Admired Company: Apple Inc. 4
Table of Contents
A bstract ……………………………………………………….……………..… 06.
Hist ory ……………………………………………………………………… ... 07.
Timeline ………………………………………………………………… 07.
Before 1976. ……………..………………………………………… ..... 07.
1976-1979 : The Beginning …………………………………………... . 07.
1980-1989: An Industrial Milestone. ………………… .... .................... 08.
1990-1999: Decline and i-Revolution …………………... .................... 10.
2000- Present ……………………………………… ..... ........................ 13.
Corporate Management ………………………………………………….… 22.
Company Executives ……………………………………………….…… 22.
Tim Cook ……………………………………………………….……… 22.
Eddy Cue ……………………………………… ........................... 22.
Scott Forstall ………………………………………………………. .... 23.
Jonathan Ive ………………………………………… ... ………..… .. 23.
Ron Johnson ……………………………………………….……….…. 23.
Bob Mansfield ………………………………………………….… .... 24.
Peter Oppenheimer ………………………………………………..… . 24.