mco120 conglomerates - MCO 120 Media and Society Walter...

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Unformatted text preview: MCO 120: Media and Society Walter Cronkite School of Journalism and Mass Communication | Arizona State University Instructor: Kelly Roach, Faculty Associate Conglomerates and Control Study Guide 1. What is a gatekeeper? A JUUFH®l1‘§+ or edit-or who is Mgkcd w fine responsilam oi Him/mg iM—orma’nbfl milore, ii is Vaginal/real, broad castho or 1003640“ We Wf/b. Origman ,Jriqe gob 0F +ho Media gate Keeper was Mam!” Jfiocugeq Yi Jrhe macs Media, 19w, 1 has tmmih‘oned toward faoeomciace 00mm vii/limiter] as 2. The popularity of this medium ted to a “true national media culture" in the 19505. W 5“ Telex/mien 3. What does the Tracy Jordan Meat Machine clip exemplify? A Satirical exaggémhoa 0i how big busimsse;+ WlOlii Wdib‘i am inkrl‘vvincol 4. "The media" includes what kinds of organizations? Madam imam 1 (him, mold or ltkiiii‘iin) .Difii'fil M50130, (mum/enamels wws CDWIWW/Wtfim WMOUl/Wolia We oat/waging, lmll mm .- Minn/PS). 5. What is the difference between synergy and vertical integration? Sgnwgui ion/um on Cthinii/ig {loyceg 0i mumpleipmms 01L fine Samsorgomimhom To produce result; wml-e \iorhwll Warrant)“ tOCUSfi‘ 0Y1 total control at the massages \iia maintain race-h or am brawn/01mm. Ll. Viacom-e 06L Mogalifl mislead/Viacom mommild lee/arm m Gib? PilYVlS‘LWlQ‘Z) Como/ash- Most Normally» —- owns Nbc Mix/mall. 6. Who are the "Big Six Media Conglomerates" and what are some of their defining characteristics? How much of the US mass media do they control? What does their history of control look like? SE, News CW, DiSi’lClflivmwm; Time Nam/1w + Cm. Como/owl has 31% Pmrmmd N60, , mam (365 Place OlS lire lam ControiLeol item or (Mic WWW? i‘i‘D‘Sm ilaiej~ovlc pi lsr we ' - ‘ “91 (Wm. . . - 2““ N6 3 gram 'mwwi PPLSan-e l axiom Lonnnml min as 5mm \NCLKVIEV’TDMI Wst WW meg loougm AOL. finrrlrcfim 7. Who are some emerging companies that may challenge the lg Six‘ Nciillx, awoke] QOOQLL- 8. What does the "Duck Dynasty" example from lecture 3.2 explain? KOiOWfi'SDl/l was Swivel/ideal — MTCV rammed, the inal'clcni Opened Cl iloodfjclre oi O’DMIOI’) 'TLYOYl/l loam Met“ 0i H45 Foli'hml al’giei Si’iOWii/tq “3+ how Willi/Vi immor— special Miami gimp #8129 Mid 9. What example of ownership control was provided in lecture 3.2? ' rm New \lm mus re/Poldtd lixal \IOKILQ Gigi/em Via/halo 500mm 10. Who has the ability to control the messages big media sends? ”I’m owwws JIM/mummy mdvmisw, IIII QOVCI/l/IWLCM‘ 11. What is/are the main idea(s) in Chris Anderson’ 5 book, The Long Tail? What is the media distribution curve he describes? III owe \QIXIIIVIQS I‘M em gImaIgg CIA/WWW. Ir CIIIIIIIIQ UIII IIIOII Ig VOISHVCI“ WW» II’IOINIOIIIOIIISIII I“ mIIo/II less mass OVIIZIIWI CI/Igflaf, Show IIIOII 0t ICICII‘NCIIQI LIMII-III numbI'r 01E mama FI‘ “HIGH I000K3 gay/IQ gs DVD SIZII II’IL WIUSI" OGFIEQ 12 What are the biggestreasorlIs rNethIx' ssuccess? OIIICIWS COYISMImf/TS I’II SEMI/WI I’IfliQDl/WIYI m VII/I636 IIIIIhIn OI IIIIIIIII COIIIIIII III I‘M .r IIIIIIIIIII IIII IIIIII (III IUOII’mg 1m IIII WI I’IWiIc/LIP 13. What assets/properties are associated with NBCUniversal? IMII MSNI’JC 6qu SIII‘fI/I III'II NICIWUKIK/ ThI INEOII’I’II’I/ (LI/IIWIII WIN WEI/MI IOICh/IIII, may FCQIIII’ICII IIIIIIIIIV I’M/I III/um 14. How has NBCUniversal used Project Symphony as a commercial opportunity? ...
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