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Deliverable 1 -PESTEL Analysis.docx - Table of Contents...

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Table of ContentsPESTLE Analysis: BELGIUM.................................................................................................................................21. Country Profile............................................................................................................................................32. Political characteristics and Stability...........................................................................................................43. Government policies affecting business.....................................................................................................54. Commercial Infrastructure..........................................................................................................................65. Physical Factors...........................................................................................................................................86. Canadian experience in the country...........................................................................................................97. Customer profiles: wealth and ability to pay..............................................................................................98. Product/service fit with customer preferences.........................................................................................119. Technological Factors................................................................................................................................1210. Strength of demand for product or service............................................................................................1211. Competitive barriers to entry.................................................................................................................1312. Regulatory barriers to entry....................................................................................................................13Conclusion....................................................................................................................................................14Pestel Analysis: MEXICO..................................................................................................................................151. Country Profile..........................................................................................................................................162. Political characteristics and Stability.........................................................................................................173.Government policies affecting business....................................................................................................184. Commercial Infrastructure........................................................................................................................195. Physical Factors.........................................................................................................................................206. Canadian Experience in the Country.........................................................................................................217. Customer Profiles: Wealth and ability to pay............................................................................................228. Product/ Service fit with customer preferences.......................................................................................249. Technological Factors................................................................................................................................2410. Strength of demand for product or service............................................................................................2611. Competitive barriers to entry.................................................................................................................2612. Regulatory Barriers.................................................................................................................................27Conclusion....................................................................................................................................................28Works Cited......................................................................................................................................................29
PESTLE Analysis:BELGIUM1
1. Country ProfileGDP &Recent trendsBelgium's gross domestic product had amounted to around 513.09 billion U.S. dollars in 2020.[ CITATION sta \l 1033 ]The provisional Real GDP growth has decreased by 6.3% in 2020.[ CITATIONeur \l 1033 ]The recent trend is that Belgians are increasingly becoming interested in sustainable wines. Wineimports in Belgium saw an increase in New World wines (4.1% annually) since 2011. At the sametime, wine imports from France (most dominant supplier to the Belgian wine market), saw anaverage decrease of 2.9% annually since 2011. New World wines are gaining market share inBelgium, particularly in Flanders where almost 70% of the New World wines is consumed. InWallonia, consumers mainly stick to French wines. Buyers generally prefer low sulphite levels (e.g. <100 mg/l for white wine).[ CITATION cbi16 \l 1033 ]PopulationThe total population of the country is11.53 million as of Jan 1, 2021.[ CITATION eur \l 1033 ] Theaverage volume per person in the Wine segment is expected to amount to 25.6 L in 2021.[ CITATION sta \l 1033 ]Belgiumset 16 years as the minimum age for purchasing beverages containing less than 1.2 % ofdistilled alcohol and 18 years for buying spirits (more than 1.2 % of distilled alcohol).The minimumage requirement for purchasing alcohol is the same as for consuming alcoholic beverages.[ CITATION eur18 \l 1033 ]Population growth rateThe annual change of population rate of 2020 compared to the previous year has been 0.6%.Themarket for Wine segment is expected to show a volume growth of 3.8% in 2022.[ CITATION sta \l1033 ]Per capita income (and compared to Canada)Per capita income in Belgium stands with 55,370 PPP dollars as of 2019 compared to Canada’s percapita income of 47,500 PPP dollars.[ CITATION wor19 \l 1033 ]Since 2014, Belgium Wine Consumption Per Capita grew 0.3% year on year. In 2019, the countrywas number 12 comparing other countries in Wine Consumption Per Capita at 4.03 Litres of PureAlcohol. Belgium is overtaken by Andorra, which was ranked number 11 with 4.1 Litres of PureAlcohol and is followed by Uruguay with 3.86 Litres of Pure Alcohol. [ CITATION nat21 \l 1033 ]Value of exports /imports2

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