maptrip 1-27 - Michalski Lauren Consumer Behavior M Highly motivated by new career and the higher income that he is acquiring during this time period

maptrip 1-27 - Michalski Lauren Consumer Behavior M Highly...

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Michalski, Lauren 1/27/16 Consumer Behavior M - Highly motivated by new career and the higher income that he is acquiring during this time period. With this new income, he is spending more on hobbies and interests that he could not do during his time in college. A – He is pretty diverse with his interests and activities. His range from video games to reading to watching sports continuously. He is constantly checking ESPN for sport updates and watching youtube videos with “How to’s” on how to complete levels for games. He uses his phone to check local ads when it comes to sales for books that our on the New York Times Best Seller’s list. His biggest search was on local ads for a pug puppy. P – Everything he looks to buy or is interested in buying, he researches extensively on the internet. Whether it be informative articles to customer reviews, there isn’t one product that he isn’t getting information about before he actually buys it.
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