journalismsg2

journalismsg2 - J101 EXAM 2 STUDY GUIDE MEDIA ECONOMICS 1....

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J101 E XAM 2 S TUDY G UIDE MEDIA ECONOMICS 1. Where are we? a. Stripped down media regulations b. “merger mania” c. Unlimited media products d. Limited number of companies in charge e. A threat to democracy? 2. 50 Years ago a. “I like Ike!” b. c. “The Cat in the Hat” d. Dodgers and Giants go west e. Gas costs 31 cents per gallon f. There were 50 media companies 3. The Top 5 Media Companies a. Time Warner b. Viacom c. Comcast d. Disney e. NBC Universal 4. The Big Chill? a. Will the consolidation of media owners limit the number of independent voices? 5. Media Companies a. Oligopolies: a few companies rule b. Monopolies: local, not traditional c. Antitrust law: no global teeth 6. Dates to know a. Communications Act of 1934 1 | P a g e
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i. Creates regulation of media (FCC) b. Telecommunications Act of 1996 i. Changes way companies can operate 7. A tension a. Democracy = capitalism? 8. Democracy vs. Capitalism a. Community of equals b. Consumer choice c. Powerful on top d. Consumer control e. Fistful of dollars 9. Who pays? a. Direct support i. Consumers b. Indirect support i. Advertisers 10. Economics of sale a. Overall costs are reduced b. Cross-media journalism c. Over-exposure 11. Expectations of media a. New technologies b. Products for all classes c. Free expression d. Government watchdog e. Crisis info f. Education g. Culture 12. The Problems a. Regulations are easing b. Lots of products, few gatekeepers 2 | P a g e
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c. Only a few companies own the media d. Companies are merging e. Oligopolies f. They don’t compete with each other g. Media companies diversify products h. Local monopolies i. Fewer independent voices j. Media companies become more homogeneous k. Media companies don’t only produce media l. Profit over information flow 13. How did we get here? a. Radio operates in public interest b. Radio executives befriend the FCC c. Capitalism=democracy 14. Ethical considerations a. What happens when money motivates? b. What happens when we have a single source of media? c. Do consumers benefit? 15. Global village a. Multiple information sources 16. Cultural Imperialism a. US dominates cultural marketplace i. Production and distribution b. Local media out of luck, out of business 17. Effects a. How ideas circulate b. Oppressed people challenge authority c. Indigenous people buy their was to happiness d. We creates unrealistic expectations BOOKS: A New Typographical Era 1. Challenged books – 2006 3 | P a g e
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a. “The Chocolate War” b. “Beloved” c. “Perks of Being a Wallflower” d. “The Bluest Eyes” e. “And Tango Makes Three” 2. Where we are today a. Books are superior, TV inferior b. Print, electronic culture blur
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journalismsg2 - J101 EXAM 2 STUDY GUIDE MEDIA ECONOMICS 1....

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