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Unformatted text preview: Cable blocked out other commercials and sold such spaces After deregulation (1984) many phone companies started buying up cable TV Until the 1980s Only 3 major TV networks NBC, CBS, ABC FCC allowed each network 5 O&Os Affiliates primarily carried prime time programs Powerful superstations TBS, WGN, WOR Deregulation was coming. New networks ESPN, CNN, MTV, Fox New ser vices Premium services(HBO, Showtime, ect.) More niche programming Deregulation Keep the government from taking responsibility Give more power to broadcasters Encourage different business relationships: NOW: NBC(GE), ABC (Disney), CBS(Viacom) Telecommunications act of 1996 An attempt to catch up with the changes in media competition and consolidation Bottom line TV programs are to smaller audiences Cheaper programming: reality and contests Original big 3 networks continue to lose prominence to smaller networks and segmented markets...
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This note was uploaded on 05/01/2008 for the course COMM 121 taught by Professor Hanson during the Spring '08 term at UMass (Amherst).
- Spring '08