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Unformatted text preview: Late 1990s Budweiser uses cartoon animal characters to appeal to young Is the 18-34 market still viable? What contributed to the development of this demographic? Mega-Agencies 4 international agencies dominate Omnicon Interpublic WPP Publicis Controls more than of the worlds revenues Growth areas Shorter tv shows: one hour of 3 primetime hours are comprised of ads (a rise of 8% since 2000) Internet ads Product placement: film/tv/internet (future of point and click) Most people say: advertising doesnt bother them Advertising doesnt persuade them Advertising is good: because it helps them make informed choices...
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