Comm 121 Notes 2-19-08

Comm 121 Notes 2-19-08 - Patrick Michel Comm 121 Class # 7...

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Patrick Michel Comm 121 Class # 7 Notes Media and perceptions of body/age/gender How do media present images that supposedly reflect reality? Do media reinforce stereotypes? Stereotypes Generalized images that allow us “short cuts” to thinking about people, images, and cultures Stereotypes (may not generally be true)-(creates expectations of certain people) Including American people, images and cultures Manifest and Latent Images/messages Manifest: observable (conscious) Latent: Hidden Dove’s Evolution Campaign Manifest: takes a regular woman (beautiful but obviously flawed)says you are beautiful the way you are Then improves her with make-up and digitaly Latently says: you can always get better (dove can help) Virginia Postrel discusses this campaign as an example of viral marketing Viral campaign-getting people to talk about the campaign What is “real” beauty? As Postrel writes: there are objective standards of beauty Recognizing can influence through perception of reality Social Inequality
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Comm 121 Notes 2-19-08 - Patrick Michel Comm 121 Class # 7...

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