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CASE Study BBB - CASE STUDY Better Business Bureau...

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CASE STUDY Better Business Bureau: Protecting Consumers and Dealing with Organizational Ethics Challenges QUESTIONS AND DISCUSSION 1. Which is the Better Business Bureau’s most important stakeholder, businesses or consumers? Consumers: Consumers may have mixed emotions if the Better Business Bureau delivers a biased rating by whether or not the company is a paying member of the association. Also, since the Better Business Bureau is well known and popular for their company rating system, consumers may also have to pay a little more for the exact products and services if they choose a paying member because an accredited business has to make up the cost of their membership fee and it is usually made up by passing it on through the customer. Businesses: The accredited businesses that pay to join the Better Business Bureau somehow enjoy higher ratings among all the other businesses. The pay to play dilemma may also affect these businesses in a negative way also. If the ratings can be altered by whether the company is
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