April9 - COMM 125 April 9 2008 Health Communication-Media...

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COMM 125 April 9, 2008 Health Communication -Media have no effect- reason that people have poor health outcome is not that there is an effect, but that there isn’t. American public policies (government) affect our behavior. -ex) agriculture policies: a political possibility that the way the political system is set up, Senate representation get more seats by their state population; they have too much clout. -ex) a whole bunch of corporations that’ll make money on the overproduction of the crops (the growers) -ex) govt. policy allowing us to eat bad foods- corn syrup -Messages themselves flawed? -not powerful enough to compete with other messages, some are mixed messages -It’s not that the messages aren’t clear, the messages are clear; they tell us to do exactly what we end up doing. Persuasion effect . -If this is true, people are accurately receiving the message the media is sending. These messages send out unhealthy products. They encourage us to engage in these habits because we seem them in ways that aren’t consequential. -ex) Drinking ads are ubiquitous and associated with positive things.
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This note was uploaded on 05/03/2008 for the course COMM 125 taught by Professor Chompsky during the Spring '08 term at UPenn.

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April9 - COMM 125 April 9 2008 Health Communication-Media...

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