April2 - COMM-125 April 2 2008 Argument Advertising may...

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COMM-125 April 2, 2008 Argument: Advertising may affect media behavior and that’ll affect us. -Advertisers want large audiences -Advertisers want eyes and ears, they don’t care about the method. - Messages have more impact when they hit the right (target) audience. -Once concern is who to get. One particular audience could be young males. -Young males are particularly hard to reach and therefore prized. -Sports, violence, sex work to get them. On balance, advertisers target audiences with more disposable income -Media focuses on wealthier society -Reinforce their existing tastes and preferences -Content is created to the interests of rich people; News relevant to middle class -ex) Rich have deserved what they get. Poor people depicted in racialized terms and negatively to reflect rich people. -The wealthy may already believe this. Everyone else is getting same messages, LIMITED EFFECTS: Everyone already believes that they deserve to be where they are. Advertising will have an impact when media is similar and compatible.
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This note was uploaded on 05/03/2008 for the course COMM 125 taught by Professor Chompsky during the Spring '08 term at UPenn.

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April2 - COMM-125 April 2 2008 Argument Advertising may...

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