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StudyGuideExam2 - Communication 200 Study Guide Exam 2...

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Communication 200 Study Guide Exam 2 Chapter 4. Trait Approaches 1. Describe the three steps of the Classical Conditioning Model (Pavlov). Provide a communication example using this model. a. This model is responding to the same way but to a different stimulus i. The goal is to teach an animal/person to respond to a new stimulus in the same way it responded to the original status. (classical learning) b. US UR i. Unconditional Stimulus (the meat) Unconditioned Response (salivation) c. US + CS UR i. Unconditional Stimulus (the meat) + Conditioned Stimulus (the bell) Unconditioned Response (salivation) d. CS CR i. Conditioned Stimulus (the bell) Conditioned Response (salivation) e. Classical conditioning today: i. Dog + Bell + Meat 1. dog and meat, dog sees meat and salivates, ring bell with meat dog will salivate, ring bell with no meat, dog will salivate ii. Sexy Models (US) desire (UR) Selling objects (CS) desire (for the object) CR 2. Describe the essential aspects of the Operant Conditioning Model (Skinner). Provide a communication example using this model. What is the major difference between the Classical and Operant models? How do these models differ from the theories presented in the chapter? Goal- to see how an effect can be increased of decreased by reward or punishment …to get a desired response o no concern with the stimulus that caused the effect o effects of reward and punishment on behavior reward increases and extends behavior punishment decreases and extinguishes behavior reactions can be reward or punishment and judgments are made on comparison Example o Stop bad habit by snapping a rubber band o "Smiling to indicate that you're happy" or "shaking your head to say no." What is the major difference between the classical and operant models? o It has no concern with the stimulus that caused the effect in operant, as opposed to
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classical, where the focus is on the stimulant and what kind of effect it has classical conditioned is teaching, Operant conditioning model is forcing, reward or punishment for doing something How do these models differ from the theories presented in the chapter? 3. Describe the Contextual, Trait and State views of behavior. What is the Cross Situational Consistency issue? What are the major positions on the cross-situational consistency issue? To be scientific o Variables must be seen, observed, measured Contextual o Behavior varies across contexts Trait View o Explains different responses to same stimulus o It’s scientific by creating an attitude test to measure response toward something separated +/- attitude and then offer them a choice (ice cream example)…you always like chocolate o S O R where O is the cognitive psychological variable attitude…i.e. attitude, ego involvement etc… it can’t be seen o Behaviors are consistent across context State View o Behavior is a result of unique circumstance at the time o It’s a result of specific time and place variables
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StudyGuideExam2 - Communication 200 Study Guide Exam 2...

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