Coolburst with assignment F16(1)

Coolburst with assignment F16(1) - The Coolburst Case with...

This preview shows page 1 - 3 out of 6 pages.

The Coolburst Case with Assignment – Fall 2016 The first thing you need to do is get an idea of just what is “The Strategic Management Process.” In order to do this quickly and efficiently, go to . Read the short description of the various steps of the process. Then do the same with the S/M process diagram at /. Note the similarities and any of the differences between the two (really minor differences in nomenclature, not the process itself). Pay particular attention to the section below the latter (netmba) diagram entitled “Drawbacks of the process.” Next, print out the comprehensive planning process diagram found in Course Documents in our course BB, BA4101 GLOBAL BUSINESS POLICIES F16 KLEIN (it will be the first item). It fleshes out the specific tasks/activities that businesses actually perform in creating (or reevaluating) and implementing strategic decisions. Note the major difference in how strategy formation is represented in the latter planning process diagram as opposed to the former two depictions. Ask yourself, under what circumstances would you employ the comprehensive planning process strategy formation step (as found in course Documents)? [Hint: See “Drawbacks of…” under the strategic planning process diagram at the netmba.com site.]? Answer: Short term and relatively static environment.
Image of page 1
Assignment: See if you can match up where S/M process components (listed below) are relevant to segments of the Coolburst case (see below), identified by number in brackets (e.g.“[1. ...]”). More than one S/M component may appear to apply to any one segment; however, one is more appropriate. So read each italicized statement very carefully. Pay attention to tenses (for example, is Luisa looking backwards over past results or forwards ?). See where it best fits within the S/M process below. You will note that I’ve taken the first step in the S/M process as shown in Quickmba.com (“Mission & Objectives”), the same as the first two steps in the netmba.com site (“Mission” and “Setting Objectives”) and essentially broken it into two components, A & B. Please make sure that you can see the difference between them before you proceed with the exercise. Assume the S/M components are as follows: A. Setting (or reassessing) business objectives (i.e., what business should we be in? Should we change our business (product/market) objectives?) B. Setting/reassessing performance goals in our existing business C. Assessing the relevant current and prospective external environment (i.e., competitive structure, market characteristics, buying habits, etc.) D. Assessing current and prospective internal environment (i.e., viability of core competencies and competitive strengths, financial resources and attributes, market position, intellectual property, physical plant and equipment, etc.)
Image of page 2

Want to read all 6 pages?

Image of page 3

Want to read all 6 pages?

You've reached the end of your free preview.

Want to read all 6 pages?

  • Fall '16
  • Doc.Kelein
  • Mango Tango, Luisa Reboredo, S/M process, coolburst

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern