Coffee Wars Instructions F16 - COFFEE WARS CASE...

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COFFEE WARS CASE INSTRUCTIONS Here are the Coffee Wars case instructions and the memo evaluation & checklist forms. I’ve written these instructions for both the written group memo and the presentation . The structure/outline of both the presentation and the memo is given in the memo evaluation form. You must read the memo evaluation form and checklist very carefully (see attached) – and try to follow the instructions and the outline. If you even just try to do so, I’ll recognize it and you’ll be rewarded accordingly. How you should consider the case Café Coffee Day (CCD) is contemplating how to respond to the entry of Starbucks into the Indian coffee chain market. Clearly, CCD must assess what must be the most significant change in its competitive environment to date and determine how to respond. Messrs. Siddhartha and Madhav have given the matter a good deal of thought. Both are reasonably confident that CCD “only needed a slight course correction.” But they wondered, what if CCD was “pushed to the wall,” would CCD need to be “much more aggressive.” [See first and last sections of “Coffee Wars in India.”] They have a pretty good idea what is entailed with each course of action. They know that a number of factors will need to be taken into account in consideration of each of these alternate options. Your team of crack CCD strategic analysts has been given this assignment by Mr. Madhav. He wants you to go about an assessment systematically. First, he had his staff work to identify the most important aspects of the competitive landscape that summarize the key trends, events, conditions relevant to the industry against which internal factors could be evaluated. CCD has also had its management team put together a succinct narrative about the situation during the
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  • Fall '16
  • Doc.Kelein
  • Want, Coffee Wars, Mr. Madhav

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