Capsim Decision and its Effect on Key Variables

Capsim Decision and its Effect on Key Variables - Capsim...

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Capsim Decision Outcome Component(s) Impacted R&D Product design (Size, Performance, MTBF) Cost of goods sold Gross Margin SG&A Position on a perceptual map, Market share Marketing Price Fore Cast Sales and Promo Budget Sales, Market share Contribution Margin Position on a perceptual map Assets, Liabilities, Cost of goods sold, Cash for Operations & Financial Activities Selling Expense, Market Share, Assets, Liabilities Operations
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