ConditionsReport_C82879 - Capstone Industry Conditions...

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Your instructor can customize the simulation scenario. The information below is specific to your industry. Printable and Downloadable PDF Version of This Report The sensors your company manufactures are incorporated into the products your customers sell. Your customers fall into five groups which are called market segments. A market segment is a group of customers who have similar needs. The segments are named for the customer's primary requirements and are called: Drift Rates Each year, the segments drift the length of the hypotenuse of the triangle formed by customers' desire for smaller and faster products. Table 1 Segment Circle Drift Rates: Every year, customers demand increased performance (Pfmn) and decreased size. 1 of 8 Capstone ® Industry Conditions Report For C82879
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demand increased performance (Pfmn) and decreased size. Note that the drift rates vary for each segment. Pfmn Size Traditional +0.7 -0.7 Low End +0.5 -0.5 High End +0.9 -0.9 Performance +1.0 -0.7 Size +0.7 -1.0 Segment Centers Table 2 Segment Centers at the End of Each Round: As shown in the Perceptual Map Form above, size is on the vertical axis and performance (Pfmn) is on the horizontal axis. Traditional Low End High End Performance Size Round Pfmn Size Pfmn Size Pfmn Size Pfmn Size Pfmn Size 0 5.0 15.0 2.5 17.5 7.5 12.5 8.0 17.0 3.0 12.0 1 5.7 14.3 3.0 17.0 8.4 11.6 9.0 16.3 3.7 11.0 2 6.4 13.6 3.5 16.5 9.3 10.7 10.0 15.6 4.4 10.0 3 7.1 12.9 4.0 16.0 10.2 9.8 11.0 14.9 5.1 9.0 4 7.8 12.2 4.5 15.5 11.1 8.9 12.0 14.2 5.8 8.0 5 8.5 11.5 5.0 15.0 12.0 8.0 13.0 13.5 6.5 7.0 6 9.2 10.8 5.5 14.5 12.9 7.1 14.0 12.8 7.2 6.0 7 9.9 10.1 6.0 14.0 13.8 6.2 15.0 12.1 7.9 5.0 8 10.6 9.4 6.5 13.5 14.7 5.3 16.0 11.4 8.6 4.0 The information in Table 2 reflects the segment centers at the end of the round. Therefore, the
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  • Fall '16
  • Doc.Kelein
  • Marketing, high end, Capstone® Industry Conditions

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