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1Technological Factors – Flexible manufacturing and mass customizationUniversity of the CumberlandsBADM 631 – Managing in the Global EnvironmentDr. Gary MossAugust 11, 2022
2OverviewThe premise that mass production of standardized output is the best approach to attainhigh efficiency and hence low unit costs is central to economies of scale (Hill, 2020). Producinga more comprehensive range of products from a plant involves shorter production runs, whichmeans an inability to exploit economies of scale. A vast product diversity hampers a company'sability to boost manufacturing efficiency and lower unit costs. The only way to achieve this is byreducing product diversity and establishing a traditional procedure to manufacture limitedproducts in massive quantities. Flexible manufacturing methods enable the firm to generate amore extensive range of end goods at a lower unit cost than was previously possible throughmass production of a standardized output (Hill, 2020).Purpose of ResearchThe emergence of flexible manufacturing technology has questioned this concept ofproduction efficiency. Flexible manufacturing technology refers to a group of manufacturingtechnologies that are intended to:1.Reduce setup times for complex equipment.2.Improve the utilization of individual machines through more suitable scheduling.3.Improve quality control at all stages of the manufacturing process (Hill, 2020).

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