2.1 Profile of its competitorsYellow Cab Pizza Companyis a chain that retails fastfood, primarilypizza. In 2001, Yellow Cab Pizza Companywas founded by Eric Puno, Henry Lee, and Albert Tan.The chain operates in the Philippines, the United States, Guam, Malaysia and Qatar.Because of having "yellow cab" in its name, many thought of the company as a taxibusiness. But the name is actually a reference to the way it frequently uses the colorsblack and yellow, a pattern seen on taxi cars. While much of the ingredients to theirpizzas come from the Philippines, the cheese is purchased from either Australia or NewZealand. The company's delivery service usesVespascooters.Greenwich Pizzais apizza andpastachainin the Philippines. Itstarted as an over-the-counter pizza store in theGreenhillsShopping CenterinMetro Manilain 1971. In 1994,Jollibee FoodsCorporationobtained a deal acquiring 80% of Greenwichshareholding. Then, in 2006, Jollibee bought out for PHP384million the remaining shares of its partners in Greenwich, and the resulting newcompany was calledGreenwich Pizza Corporation. Thefranchise experienced rapidexpansion thereafter—from its mere 50 stores in 1994, Greenwich already had over 240stores with an annualrevenueof overPHP4 billion in 2005, but as of 2011, it alreadyhad over 330 stores.
