LOGS 1-5 - Lauren Zeinstra Business Logs 1-5 19 October...

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Lauren Zeinstra Business Logs 1-5 19 October 2007 LOGS #1-5 1. Shunning the Runway at Fashion Week Fashion shows are becoming more necessary for designers who want to make  their brand become a ‘big-name’ brand. For Elie Tahari, a designer of  professional women’s attire, fashion shows don’t fit his philosophy. He designs  clothes for the everyday women, not runway models who are generally six feet  tall and wear a size two. Instead of participating in fashion shows, he delivers  presentations, displaying his designs on models and mannequins for several  hours, so fashion editors can have a closer look at his designs. Unfortunately, for  his company to double its $500 million revenue, he may have to give in to the  idea of hosting a fashion show. In order to do this, he will have to come up with a  new runway collection, slightly altering the fit of his garments. Tahari has a  decision to make; does he stick with his fundamentals and risk not doubling his  company’s revenue, or does he cave to efficiency and host a show? Knowing  that his company was built on the principles that each article of clothing is  designed for real women in the real world, I would advise him to stick with his  current strategy but invite more than just the fashion editors to his presentations. 
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Lauren Zeinstra Business Logs 1-5 19 October 2007 Invite the socialites that go to the fashion shows, and maybe other designers will  pick up his trend and ditch the runway idea as well. The fashion world is all about  being different and doing things your own way. Elie Tahari needs to stick with his  philosophy – his signature – and others will soon follow.  Binkley, Christina (2007 September 13). Shunning the Runway at Fashion Week.  The Wall Street  Journal  pp. D8. 2. As Costs Rise, New Medicines Face Pushback From Insurers: Medical insurers are not willing to pay the high prices for certain pharmaceutical  drugs that may or may not treat the patient’s disease. Well, to me that makes  sense! But when you look at the case-by-case scenario, such as May Chin-Louis,  you might change your mind. May Chin-Louis had a brain tumor and her doctors 
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