Lectures_7_and_8__Brands_Types_and_Concepts

Lectures_7_and_8__Brands_Types_and_Concepts - Lectures 7 &...

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Hotel Brands, Types and Concepts Lectures 7 & 8:
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Why Classify Hotels? To compare apples to apples To communicate a development idea succinctly Not all hotels fit neatly into a single classification Classifications are guides, not ultimata
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Hotel Concepts The basic formula: Market + Level of Service + Setting
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Conceptual “add-ons” Brand And if no brand (or brand is loosely defined), then: Style Features
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Brands Over 500 worldwide, and the number is growing Categories vary depending on who is defining them Ritz-Carlton  Four Seasons  Meridien  Fairmont  Sofitel  Affinia  Loews  W  Taj   Intercontinental  Hyatt  Kimpton  Omni  Renaissance  Westin  Marriott    Staybridge  Homewood Suites  Coast  Outrigger  SpringHill  Residence Inn   Summerfield Suites  Hilton Garden Inn  Courtyard  AmeriSuites  Novotel  
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This note was uploaded on 03/04/2008 for the course H ADM 255 taught by Professor Srobson during the Fall '07 term at Cornell University (Engineering School).

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Lectures_7_and_8__Brands_Types_and_Concepts - Lectures 7 &...

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