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First Memo Nike Success - Memorandum To Simon Pestridge...

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Memorandum To: Simon Pestridge From: __________ Date: September 6, 2007 Re: Outsider’s View of Nike’s Success Mr. Pestridge, it truly was a pleasure to speak with you, a Nike veteran, last night over dinner. Unfortunately, during the conversation I was unable to state my opinion on Nike’s success. I am responding to you today hoping to provide an insightful point of view as an outsider. I believe there are many factors to Nike success, however the ones that stand out to me the greatest are the following: Linking Nike with highly visible celebrity athletes Adapting to a changing environment Staying focused as an authentic athletic company Celebrity Athletes Since the founding of the company Nike has celebrity athletes endorsements. Legendary runner and pupil of co-founder Bill Bowerman, Steve Prefontaine was the first in a long tradition of Nike endorsed celebrity athletes. Nike, the largest sportswear supplier in the world, promotes its products by sponsorship agreements and advertising campaigns with celebrity athletes, as well as professional and collegiate teams. Nike
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